...
Limited by account and per day to 20 million users
Gender Attribution
Only the threshold of 10 is considered,
any user with male >= 10 is counted as male,
any user with female >= 10 is counted as female
== users with male >= 10 and female >= 10 are counted as both, and those with male < 10 and female < 10 are counted as none
How is a cookie attributed to the male or female gender ?
this is based on Data science results from Panel of users ( Toluna )
Is the strongest quantile retained for each cookie ?
no, in WAM, for gender, we count all profiles >= 10
== so if a user is quantile 12 male and quantile 13 female, it will be counted 2 in the calculation of the % of the breakdown
If so, how are the cases of equal quantiles handled ?
== both gender are counted one if quantile >10 for both,
if they are below 10 , none is counted in WAM.
=> same of age, education, income