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On the right in the “Words” section, the user will be able to see all of the words being added to the new segment, which includes seedwords and any recommendations added. A maximum of 100 words can be added. Seedwords are color-coded in blue. Suggestions are color-coded according to their specificity (red, orange, green) and will appear in descending similarity to the seedword.

  • Favorites

The user has the posibility to add any word from the word list as a Favorite. This will allow him or her to choose which words will be the basis for the weight computing in your segment, previously limited to seedwords. Words added as Favorites will be color coded in blue and will have the same weight as a seedword; seedwords are Favorites by default. Words can also be downgraded from being a Favorite.

  • Audience Estimate

The Audience Estimate for the segment will be visible in the upper right corner of the segment creation screen. Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience. Audience estimate takes account of all words in the segment which is being created. It is therefore a lower number than the sum of the audience estimates attached to all words, one by one.

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