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The user has the posibility to add any word from the word list as a Favorite. This will allow him or her to choose which words will be the basis for the weight computing in a segment. A word can be added as a Favorite directly from the “Words” section or from “Words in Segment”. By adding a word as a Favorite from “Words”, a top 100 words will be autocomputed from the remaining uploaded words and will appear in descending similarity to the Favorite. A word can also be added as a Favorite from “Words in Segment” by clicking on ‘Favorite’ which appears when hovering over the word.
Audience Estimate
The Audience Estimate for the segment will be visible in the upper right corner of the segment creation screen. Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience. Audience estimate takes account of all words in the segment which is being created. It is therefore a lower number than the sum of the audience estimates attached to all words, one by one.
Create
Once satisfied with the segment, the user can click on “Create” in the upper right corner to add the new segment to his or her taxonomy. If the user wishes to edit the segment, it can be accessed by selecting the relevant taxonomy from the Folder View.