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We can then continue by using the AND or NOT option to include or exclude other criteria. For this example, we will use the AND option to add the other relevant criteria; age 25-34, Cosmetics centered segments, and located in California. This will give us the number of unique users matching this criteria within the last 30 days. We now have an idea of possible volumes for this persona and can present this to the client which will help them understand how to proceed with their marketing campaign. We can save our audience by clicking on “Save Audience” in the upper left.
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