From the segment creation screen, users will be able to build custom segments to add to their taxonomies.
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Words with a green circle have the highest specificity (ex. lip rouge). Although you may have a smaller audience with these words, they provide a guarantee of reaching a very specific target. In this case, it is a matter of quality over quantity.
Audience Estimate
The audience estimate Audience Estimate for the segment will be visible in the upper right corner of the segment creation screen. Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience.
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