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The language and target market of the segment are predetermined by the settings of the taxonomy it’s being created for. This is not modifiable at this stage.
Seedwords
The user can add up to 10 seedwords to the segment. Autocompletion will allow the display of matching available words as the user types. Once a word is selected, it will be added under the “Words” column and , which contains the content of the segment (refer to Words in Segment). The word will be color-coded in blue, and an “Audience Estimate” will be recomputed.
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The words that appear in the “Recommendations” section are color-coded according to how specific they are. Specificity is an absolute value attached to the seedworda given word; it reflects how rare a word is in the language. The value is computed on a wide reference corpus.
Words with a red circle next to them have a low specificity (ex. makeup) and are more common than those with a high specificity. While you may have a bigger audience with these words, they can be “dangerous” as they can generate an audience of users that do not show a specific interest. (For example, the word “makeup” will refer to anyone who has been exposed to it at least once while browsing, however this doesn’t necessarily mean that he/she would be interested in “lipstick” specifically and therefore is not guaranteed to be our target.)
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