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Words with a green circle have the highest specificity (ex. lip rouge). Although you may have a smaller audience with these words, they provide a guarantee of reaching a very specific target. In this case, it is a matter of quality over quantity.
Words in Segment
On the right in the “Words” section, the user will be able to see all of the words being added to the new segment, which includes seedwords and any recommendations added. A maximum of 50 words can be added. Seedwords are color-coded in blue. Suggestions are color-coded according to their specificity (red, orange, green) and will appear in descending similarity to the seedword.
Audience Estimate
The Audience Estimate for the segment will be visible in the upper right corner of the segment creation screen. Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience.
Words in Segment
On the right in the “Words” section, the user will be able to see all of the words being added to the new segment, which includes seedwords and any recommendations added. A maximum of 50 words can be added. Seedwords are color-coded in blue. Suggestions are color-coded according to their specificity (red, orange, green) and will appear in descending similarity to the seedwordAudience estimate takes account of all words in the segment which is being created. It is therefore a lower number than the sum of the audience estimates attached to all words, one by one.
Create
Once satisfied with the segment, the user can click on “Create” in the upper right corner to add the new segment to his or her taxonomy. If the user wishes to edit the segment, it can be accessed by selecting the relevant taxonomy from the Folder View.