Positive event
(variable to explain) to select the targeting parameters to be considered by the algorithm for the creation of the clone
Negative event (Universe)
(explanatory variables) characterizes the group of internet users that will be scored against the parameters selected in the positive segment
cClone Mode
Clusters Only
No Socio-demo behavior
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Volume of cookies to create decision scoring tree,
Algorithm parameters
Tree depthhe depth of the scoring tree, i.e. the branches of the tree that will highlight the best explanatory variables for a score
3rd party data
Composed of Demographic, Behavioral, Geography, Technology
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