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he depth of the scoring tree, i.e. the branches of the tree that will highlight the best explanatory variables for a score
3rd 1st party data
Composed of Demographic, Behavioral, Geography, TechnologyMy Data, My Media data
My Data (1st party data)
data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters
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data from advertiser’s previous campaigns Combine various data sources to create an audience segment,
My Audiences
already saved and new audiences
Behavioral(1st party AND/OR 3rd party data)
Saved audiences composed of C-clones, 1st party and/or 3rd party data
3rd party data
Composed of Demographic, Behavioral, Geography, Technology
Behavioral (3rd party data)
Weborama’s data with segments & clusters on Interest profile
Demographic (3rd party data)
Weborama’s data with segments & clusters on Socio-demographic profile
Geography (3rd party data)
administrative regions
Technology (3rd party data)
user devices & terminals such as Browser, Devices, Operation Systems, Internet Providers
Boolean engine
Combine various data sources to create an audience segment, applying AND, OR, EXCLUSION rules on the target parameters
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