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Versioned profile
Algorithm parameters
3rd party data
Composed of Demographic, Behavioral, Geography, Technology
My Data (1st party data)
data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters
My Media (1st party data)
data from advertiser’s previous campaigns Combine various data sources to create an audience segment,
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already saved and new audiences
Behavioral
Weborama’s data with segments & clusters on Interest profile
Demographic
Weborama’s data with segments & clusters on Socio-demographic profile
Geography
administrative regions
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