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Retrieve data on defined previous period (Recency 1, 3, 5, 10, 15, 30)
Frequency (FEATURE)
- Unique frequency : The number of times a unique user was exposed to an ad.
- Daily unique frequency : The average number of times a daily unique user was exposed to an ad.
Recency
previous N period (Recency 1, 3, 5, 10, 15, 30)