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Combine various data sources to create an audience segment, applying AND, OR, EXCLUSION rules on the target parameters
Recency
Calculated in real time, Volume on previous N Days.
recency 1, 2, 3, 5, 7, 14, 21, 30 days.
Bootstrap
Retrieve data on defined previous period (Recency 1, 3, 5, 10, 15, 30)
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- Unique frequency : The number of times a unique user was exposed to an ad.
- Daily unique frequency : The average number of times a daily unique user was exposed to an ad.
Recency
Calculated in real time, Volume on previous N period (Recency Days.
recency 1, 2, 3, 5, 7, 1014, 1521, 30 )days.