cClone
Positive event
(variable to explain) to select the targeting parameters to be considered by the algorithm for the creation of the clone
Negative event (Universe)
(explanatory variables) characterizes the group of internet users that will be scored against the parameters selected in the positive segment
...
he depth of the scoring tree, i.e. the branches of the tree that will highlight the best explanatory variables for a score
Data TYPE
1st party data
My Data, My Media data
My Data (1st party data)
data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters
My Media (1st party data)
data from advertiser’s previous campaigns Combine various data sources to create an audience segment,
My Audiences (1st party AND/OR 3rd party data)
Saved audiences composed of C-clones, 1st party and/or 3rd party data
3rd party data
Composed of Demographic, Behavioral, Geography, Technology
...
Calculated in real time, Volume on previous N Days.
recency 1, 2, 3, 5, 7, 14, 21, 30 days.
Bootstrap
Retrieve data on defined previous period (Recency 1, 3, 5, 10, 15, 30)