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Recommendations are words that the user can add to enrich his or her segment and are proposed based on their similarity in relation to the seedword. The user can see recommendations for a particular seedword by clicking on it. Once the recommendations have loaded, the user can then click on the words they would like to add to the segment. To see more recommendations, the user can click on “Next” in the bottom right corner of the section or “Prev” to see the previous set of words. A whole page of recommendations can also be added to the “Words” column by clicking on the “Add this page” button in the bottom left corner.
Specificity
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The words that appear in the “Recommendations” section are color-coded according to how specific they are. Specificity is an absolute value attached to a given word; it reflects how rare a word is in the language. The value is computed on a wide reference corpus.
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Words with a red circle next to them have a low specificity (ex. makeuplip) and are more common than those with a high specificity. While you may have a bigger audience with these words, they can be “dangerous” as they can generate an audience of users that do not show a specific interest. (For example, the word “makeup” “lip” will refer to anyone who has been exposed to it at least once while browsing, however this doesn’t necessarily mean that he/she would be interested in “lipstick” specifically and therefore is not guaranteed to be our target.)
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Words with an orange circle are neither too common nor too rare (ex. Urban DecayBesame). These words are more specific and guarantee a better targeting (ex. “Urban Decay” “Besame” rather than the word “makeup”“lip”, which is too generic).
Words with a green circle have the highest specificity (ex. lip rougeLe Disko). Although you may have a smaller audience with these words, they provide a guarantee of reaching a very specific target. In this case, it is a matter of quality over quantity.
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On the right in the “Words” section, the user will be able to see all of the words being added to the new segment, which includes seedwords and any recommendations added. A maximum of 50 100 words can be added. Seedwords are color-coded in blue. Suggestions are color-coded according to their specificity (red, orange, green) and will appear in descending similarity to the seedword.
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