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Weborama Audience Manager

the interface of Weborama Data Management Platform that enables advertisers to act on audiences for their on-line campaigns through a dedicated self-service user interface.

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The first step is to activate data into the Data Management Platform, i.e. collect, normalize, structure 1st party data, and ingest 3rd party data in order to provide a 360° consolidated vision of the internautes.

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Once the data set up is performed, WAM interface will enable:·      

• to create and optimize audiences from various sources of data

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• to deliver audiences to media partners (channel activation)

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• to monitor audiences

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• to report on audiences and campaigns

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