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It offers the possibility to choose the recency of the target audience and check the volume of Unique Users provided by each criteria or targeting parameter.
Search
The Search function enables to quickly find a criteria or a targeting parameter in each data source
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OR
The selected targeting parameters are combined by OR within the same Selection box. It means that the records found will correspond either to the first parameter either to one of the other parameters selected
The volume of each targeting parameter (Unique Users) is provided on the right of the selection box. The total volume is provided on the top of the selection box
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Some targeting parameters can be explicitly excluded from the target audience. They are recorded into the Exclusion box
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Example:
Recording of “urban” “Gambling” into the exclusion box in order to exclude the female internet users who are likely to live in a citynot interested in gambling.