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Retency of Data in builder ?

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Here is the meaning on WAM interface audience builder

  • IDFA =  @weboid (= Mobile ID)

  • User Apps (Xdevice) = Match Cookie & IDFA, (for example : user have 1 iphone & 1 desktop, counted as 1 user).

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in WCM collect, there is a few parameters that can identify a mobile user.

g.ism: is the hit a mobile one

g.did: device identifier

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  • app =Xdevice profile with at least 1 IDFA (this profile can have other IDFA and/or AfficheW)

  • User Web = Xdevice profile with at least 1 AfficheW (this profile can have other IDFA and/or AfficheW)

Xdevice, Weboid and CRM ID

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If it occurs everytime, it is because the client does not accept/store weborama cookie


SFTP connection on File onboarding

When file ingestion has failed on ingesting to the server, another try is done and if this last one fail as well, the server connection will be disabled and a notification is sent to the user (mail link to the setup CRM or Proxy) to inform that the server connection has been disabled and to make proper adjustement.

(TBC by R&D)

When we have several cookies for a same ID CRM, which one is saved ?

only the last cookie detected is associated to an idcrm and up to 5 cookies are in a xdevice grape based on an idcrm

What happens when a cookie is associated with an array of CRM IDs (in the WAM tag) ?

only the first id in the array is stored and used

When ingesting a CRM profile, which cookies are associated with the processed CRM profiles?

the last seen cookie associated to an idcrm plus the xdevice grape

WAM DM VS Audience builder

 not the same metric at all.

one counts how many attributions occured in a single day (DM files) while the other is a snapshot of the account at the end of the day (Audience Monitoring).