Cclone is a feature used to create look-alike audiences. The formula of the audience is automatically generated based on a manual setup and a gain selection. The module in the Builder part aims to create audiences based on a cclone.

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The page is composed of two sectionsections:

• List of cclones available for audience creation

• Grain Gain selection and details on the Cclone selected

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Create an audience Cclone

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Once selected it possible to select gain on the graphic displayed in the center of the page. Each gain point on the graphic represents a potential audience with either a gain in volume or very specific profiles.

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Once a satisfactory gain is selected it is possible to create an audience by selecting the create audience button.

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Volume alert is a feature to be informed when an audience reach reaches a below and or above a thresholdvolume limit.

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Transfers

Transfers are elements created to provide audiences build built in WAM to a DSP.

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There are two types of transfers:

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• Label: Name of the transfers. In most cases it is the name found on the partner side as well

• End date: Date at which data will no longer be sent to the partner

• email & email cc: Creator and contacts to notify when the transfers are about to reach their end date

• Device mode: This is the type of identifier identifiers to send to the partner. It can be cookies, mobile ids, or any cross device option

• Partner: Where the data will be sent. The configuration Configurations listed are created on the Onboarding partner module

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