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The words from the file that were matched in the Smart Lexicon will appear here. They can then be added to the “Words in Segment” section by clicking on Add to Segment next to each word or by clicking on the star to directly add it as a Favorite. The user can also search for a specific word by using the “filter” option.
Ambiguous
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In this section are words from the user’s CSV file where it is unclear whether they are common or proper nouns. It is up to the user to define this by clicking on the word under the relevant column, which will then move the word to the “Matched” section.
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Words in Segment
On the right in the “Words in Segment” section, the user will be able to see all of the words being added to the new segment from the “Words” section. A maximum of 100 words can be added either manually by clicking on the Add to Segment icon next to each word or by clicking on the star (Favorite) icon, which will generate a list of the top 100 words from the “Words” section. Favorites are color-coded in blue. All other words which are not favorites are color-coded according to their specificity (red, orange, green).
Favorites
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The Audience Estimate for the segment will be visible in the upper right corner of the segment creation screen. Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience. Audience estimate takes account of all words in the segment which is being created. It is therefore a lower number than the sum of the audience estimates attached to all words, one by one.
Create
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Save & Continue
With the “Save & Continue” option, the user can click on “Create” in the upper right corner to add the new segment to his or her taxonomy. If the user wishes to edit the segment, it can be accessed by selecting the relevant taxonomy from the Folder View.save a new segment but continue creating more segments using the same uploaded list of words.
Save & Edit
By clicking on “Save & Edit” after creating a segment, the user will be redirected to the segment edition menu where he or she will be able to continue editing the segment by adding new seedwords and recommendations that were not in the uploaded word list.
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