Account Catalog
Feature to push audiences to other DSPs (for admin and internal use)
Demographic breakdown
Information of Top 20 Clusters, Gender, Age, Income, Education On Selected Segment or Custom segment
Frequency
With Frequency, WAM will be counting the number of times a user entered a custom segment.
ex = "how many users went more than 3 times in the section News of my website on last week period ?"
3rd party quantile
3rd party surf intensity
Accuracy mode = On-real time user volume
Bootstrap & Push of stock
Cross Device
Identify user with multiple devices
2 options
Client based Metrics
Deterministic data from client CRM (data from client - CRM data)
CRM Pool Based Metrics
Deterministic data from client CRM of all client that accept to share its CRM (data from client - CRM data)
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