Retency of Data in builder ?
My Data CS : 30 days
My CRM CS : 395 days
My Media CS : 30 days
Retency of Data in Audience Monitoring ?
Audience: 30 days
Retency of cookie
30 days and can be extended if user profile has been updated
Bootstrap
Limited by account and per day to 20 million users
Gender Attribution
Only the threshold of 10 is considered,
any user with male >= 10 is counted as male,
any user with female >= 10 is counted as female
== users with male >= 10 and female >= 10 are counted as both, and those with male < 10 and female < 10 are counted as none
How is a cookie attributed to the male or female gender ?
this is based on Data science results from Panel of users ( Toluna )
Is the strongest quantile retained for each cookie ?
no, in WAM, for gender, we count all profiles >= 10
== so if a user is quantile 12 male and quantile 13 female, it will be counted 2 in the calculation of the % of the breakdown
If so, how are the cases of equal quantiles handled ?
== both gender are counted one if quantile >10 for both,
if they are below 10 , none is counted in WAM.
=> same of age, education, income
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