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Retency of Data in builder ?

  • My Data CS : 30 days

  • My CRM CS : 395 days

  • My Media CS : 30 days

Retency of Data in Audience Monitoring ?

  • Audience: 30 days

Retency of cookie

30 days and can be extended if user profile has been updated

Bootstrap

Limited by account and per day to 20 million users

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