Weborama Audience Manager (WAM) is the interface of Weborama Data Management Platform that enables advertisers to act on audiences for their on-line campaigns through a dedicated self-service user interface.
The first step is to activate data into the Data Management Platform, i.e. collect, normalize, structure 1st party data, and ingest 3rd party data in order to provide a 360° consolidated vision of the internautes.
Once the data set up is performed, WAM interface will enable:
· to create and optimize audiences from various sources of data
· to deliver audiences to media partners (channel activation)
· to monitor audiences
· to report on audiences and campaigns.
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