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Positive event

Negative event (Universe)

cClone Mode

Clusters Only

Versioned profile

Algorithm parameters

My Data

data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters

My Media

data from advertiser’s previous campaigns Combine various data sources to create an audience segment,

My Audiences

already saved and new audiences

Demographic

Weborama’s data with segments & clusters

Geography

administrative regions

Technology

user devices & terminals

targeting criteria

Boolean engine

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