Generic Taxonomy
Set of clusters, labeled in English.
{ EN_cluster_label => { LG => LG_cluster_label } }
For example, the GT cluster “soccer” directs, in French, to “football”, and, in English, to “soccer”. Of course, the French cluster “football” contains words that exist, as Lemmas, in the french Lexicon ; and the English cluster “soccer” contains words that exist as Lemmas in the english Lexicon.
All words of the GT, in any language, have a weight equal to 1.
Weborama generic taxonomy has around 200 behavioral clusters covering most of interests. Here is a sample list of these clusters:
- Holidays
- Auto parts
- Car Rental
- Literature
- News
- Running
- Philosophy
Custom Taxonomies
Weborama enables their clients to produce custom taxonomies for its clients using the taxonomy engine BigFish. Here are some examples of custom taxonomies that you can build via BigFish:
- Vertical Taxonomies: E.g. Automotive taxonomy
- Brand Taxonomies: L’Oréal, P&G
- Competition Taxonomies: UBS vs HSBC, Goldman Sachs