All

Positive event

(variable to explain) to select the targeting parameters to be considered by the algorithm for the creation of the clone

Negative event (Universe)

(explanatory variables) characterizes the group of internet users that will be scored against the parameters selected in the positive segment

cClone Mode

No Socio-demo behavior

profile that already exist

Mini bucket

Volume of cookies to create scoring tree,

Algorithm parameters

he depth of the scoring tree, i.e. the branches of the tree that will highlight the best explanatory variables for a score

3rd party data

Composed of Demographic, Behavioral, Geography, Technology

My Data (1st party data)

data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters

My Media (1st party data)

data from advertiser’s previous campaigns Combine various data sources to create an audience segment,

My Audiences

already saved and new audiences

Behavioral

Weborama’s data with segments & clusters on Interest profile

Demographic

Weborama’s data with segments & clusters on Socio-demographic profile

Geography

administrative regions

Technology

user devices & terminals

targeting criteria

Boolean engine