Content Comparison

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Once the C-clone selected on the left panel, a point on the graph can be selected to choose the volume of users to be reached

Graph

The vertical axis (expected gain) represents the performance index: a performance
index is a cumulative % of the positive target within the segments over the % of the
target within the negative segments defined as the reference population

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• The dot with the most performing internet users is on the far left of the graph, but
  with the smallest volume of users

• The dot with the largest volume of internet users is on the far right of the graph,
  but with a weaker performance index

Profile Type

Non-Empty : Only non-empty users are selected to calculate the volume

All : All users are selected to calculate the volume

Illustration

This classifier represents 17.64 % of the Unique Users (vs the reference population =
negative segment) and 3.56 times the average conversion performance of the whole
reference population as defined as the negative segment

Top image

Decision Tree

Once the advertiser has clicked on the dot corresponding to the audience he wants to target, he will get the corresponding segmentation tree at the bottom of the interface .

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