The details include in the center of the page a graphical representation of the algorithm outputs and possibilities for audience creation along with the details on the setup of the cclone.

Open

Once the C-clone is selected on the left panel in the Cclone list, the algorithm outputs becomes available to create an audience. There are several elements that can be set and will have an impact on the resulting audience.

Profile type

There are two types of profiles available in this setting:

• Non-empty: Only non-empty users are selected to calculate the volume

• All: All users are selected to calculate the volume

Graph

The graph is an output of the algorithm where each point represents a potential audience formula with a gain in user quality or volume. Points on the left side of the graph have more volume but lesser quality in terms of user matching, while points on the right side have less users included but high matching user with the criteria all within the universe of the cclone.

Open

Decision Tree

Once a point is selected on the graph, the corresponding decision tree is displayed below.

The decision tree facilitate the identification and visualization of the key predictors (most explanatory variables) explaining a performance (conversion...)
The red nodes are those that constitute the audience selected.

Setup details

The setup details of the cclone itself can be found on the right side of the page. More details on those values can be found on the Cclone setup section: Cclone

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