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For clients not using WAM or for those using WAM but not a Wamfactory tag, collection can be done through a server-side integration (files pushed to S3/GCS bucket or even through a Snowflake share if the Publisher is using Snowflake.)

Activation

For activation, the process differs depending on whether it’s being done through open real-time bidding or direct deals.

Direct Deals

If the publisher has a campaign for a brand that they have a direct deal with, they can use an ad server to launch the campaign for that advertiser. They currently have two possibilities for activation, they can either use Xandr or Google Ad Manager. If they use Xandr, we can provide delivery for users on the server side, so we can push user profiles directly to Xandr and they can handle the activation on their side. If they are using the Wamfactory wildcard JS, activation to GAM can be done via the Wamfactory tag.

🛑Prebid🛑

Product Evolution is needed here!

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