During the MoonFish setup process for publishers, there are two points we need to take into consideration; how we will collect and to where and in which way we will activate.

Collect

When setting up MoonFish for a new publisher client, we need to check first how we can collect their traffic. We can either fetch publishers' user traffic or retrieve it via a server-side collection.

Fetching Publisher URLs

If we are fetching publishers' users' traffic, the collection can be done through WamFactory logs tags.

For WAM clients using a Wamfactory tag, javascript that they can implement in their website, user traffic can be collected through Wamfactory logs.

Server-side Integration

For clients not using WAM or for those using WAM but not a Wamfactory tag, collection can be done through a server-side integration (files pushed to S3/GCS bucket or even through a Snowflake share if the Publisher is using Snowflake.)

When sending files in server-side mode, the client should provide the schema to the Product so that the Data Enrichment team can use the proper decoder to process the files.

All files must include:

• An ID

• URL

• Geolocation (normally an IP address)

Files must be compressed and normally are in JSON format but CSV is also acceptable.

On the Product side, a dedicated touchpoint (or set of touchpoints) will be created to isolate this data on Data Enrichment side and a dedicated Owner will be set up to link the touchpoint(s) to the Behavioral Client Account.

Activation Targets

Publisher Target(s) for activation purposes can be a mix of the following Target types :

• WAM

• DSP Platform : Xandr; DV360

• “bucket delivery “ : Amazon S3; GCS…

• DataHub (SnowFlake )

🛑Prebid🛑

Product Evolution is needed here!

If we want to offer the possibility to collect and activate Publisher traffic based on the Weborama Prebid. js module, we’ll need to improve it to be able to collect and handle two new ids types:

• Universal IDs (FirstId ; Utik Id; ID5…) to collect non-logged user traffic

• Crm Ids (emails; client ids…) to collect logged user traffic