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If we are fetching publishers' users' traffic, the collection can be done through WamFactory logs tags, as seen in the diagram above.
For WAM clients using a Wamfactory tag, javascript that they can implement in their website, user traffic can be collected through Wamfactory logs.
Server-side Integration
For clients not using WAM or for those using WAM but not a Wamfactory tag, collection can be done through a server-side integration (files pushed to S3/GCS bucket or even through a Snowflake share if the Publisher is using Snowflake.)
When sending files in server-side mode, the client should provide the schema to Product so that the Data Enrichment team can use the proper decoder to process the files.
All files must include:
An ID
URL
Geolocation (normally an IP address)
🛑Prebid🛑
Product Evolution is needed here!
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