This is a description on how to create new audience
1. Select targeting criteria from data sources
• My Media: data from advertiser’s previous campaigns Combine various data sources to create an audience segment,
• My Data: data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters
• My Audiences: already saved and new audiences
• Demographic: Weborama’s data with segments & clusters
• Geography: administrative regions
• Technology: user devices & terminals
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2. Activate the Boolean engine
By default, the operator used is OR (all data selected)
Other operators that can be used are AND / NOT
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3. Estimate target size and 4. Visualize the target description
(1) Calculated in real time, recency of 1, 2, 3, 5, 7, 14, 21, 30 days.
(2) For estimation of target size, there are 2 modes (Accuracy, Sampling)
(3) Data type : Cookie, Mobile (IDFA), Users (Xdevice)
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