New Audience - WAM

This is a description on how to create new audience

1. Select targeting criteria from data sources

• My Media, My Data, My CRM

• My Audiences

• Demographic, Geography, Technology

Open

2. Activate the Boolean engine 

By default, the operator used is OR (all data selected)

Other operators that can be used are AND / NOT

Open

3. Estimate target size and 4. Visualize the target description 

• (1) Calculated in real time, recency of 1, 2, 3, 5, 7, 14, 21, 30 days. 

• (2) For estimation of target size, there are 2 modes (Accuracy, Sampling)

• (3) Data type : Cookie, Mobile (IDFA), Users (Xdevice)

• (4) Surf intensity : 0 to 20 = for 3rd party data ONLY

• (5) Quantile: : 0 to 20 = for 3rd party data ONLY

5. Visualize the target demographic structure and 6. Save audience

Then the freshly created audience will be available in builder (my Audiences) and in Audience monitoring