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For users who already has a list of keywords and would simply like to build and optimize their segments, the will be able to upload their words directly to the segment creation menu via CSV file (in utf-8 format). This will provide users with the opportunity to have an idea of the audience behind their words, which they can see in the Audience Estimate.

  • Segment Name

Here, the user can edit the name he/she previously defined of the new segment.

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In this section, the user can see the words uploaded from the CSV file. In the event that the file contains words that do not exist in the Smart Lexicon, a brief notification message will appear in the upper right indicating the number of words that were not matched.

Matched

The words from the file that were matched in the Smart Lexicon will appear here. They can then be added to the “Words in Segment” section by clicking on Add to Segment next to each word or by clicking on the star to directly add it as a Favorite. The user can also search for a specific word by using the “filter” option.

Ambiguous

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In this section are words from the user’s CSV file where it is unclear whether they are common or proper nouns. It is up to the user to define this by clicking on the word under the relevant column, which will then move the word to the “Matched” section.

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