Segment creation via Keyword List upload

Here, the user can edit the name he/she previously defined of the new segment.

The language and target market of the segment are predetermined by the settings of the taxonomy it’s being created for. This is not modifiable at this stage.

In this section, the user can see the words uploaded from the CSV file. In the event that the file contains words that do not exist in the Smart Lexicon, a brief notification message will appear in the upper right indicating the number of words that were not matched.

Matched

The words from the file that were matched in the Smart Lexicon will appear here. They can then be added to the “Words in Segment” section by clicking on Add to Segment next to each word or by clicking on the star to directly add it as a Favorite. The user can also search for a specific word by using the “filter” option.

Ambiguous

In this section are words from the user’s CSV file where it is unclear whether they are common or proper nouns. It is up to the user to define this by clicking on the word under the relevant column, which will then move the word to the “Matched” section.

On the right in the “Words in Segment” section, the user will be able to see all of the words being added to the new segment from the “Words” section. A maximum of 100 words can be added either manually by clicking on the Add to Segment icon next to each word or by clicking on the star (Favorite) icon, which will generate a list of the top 100 words from the “Words” section. Favorites are color-coded in blue. All other words which are not favorites are color-coded according to their specificity (red, orange, green).

The user has the posibility to add any word from the word list as a Favorite. This will allow him or her to choose which words will be the basis for the weight computing in a segment. A word can be added as a Favorite directly from the “Words” section or from “Words in Segment”. By adding a word as a Favorite from “Words”, a list of the top 100 words will be autocomputed from the remaining uploaded words and will appear in descending similarity to the Favorite. A word can also be added as a Favorite from “Words in Segment” by clicking on ‘Favorite’ which appears when hovering over the word.

The Audience Estimate for the segment will be visible in the upper right corner of the segment creation screen. Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience. Audience estimate takes account of all words in the segment which is being created. It is therefore a lower number than the sum of the audience estimates attached to all words, one by one.

Once satisfied with the segment, the user can click on “Create” in the upper right corner to add the new segment to his or her taxonomy. If the user wishes to edit the segment, it can be accessed by selecting the relevant taxonomy from the Folder View.