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If we are fetching publishers' users' traffic, the collection can be done through WamFactory logs tags, as seen in the diagram above.
For WAM clients using a Wamfactory tag, javascript that they can implement in their website, user traffic can be collected through Wamfactory logs.
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When sending files in server-side mode, the client should provide the schema to the Product so that the Data Enrichment team can use the proper decoder to process the files.
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An ID
URL
Geolocation (normally an IP address)
Files must be compressed and normally are in JSON format but CSV is also acceptable.
On the Product side, a dedicated touchpoint (or set of touchpoints) will be created to isolate this data on Data Enrichment side and a dedicated Owner will be set up to link the touchpoint(s) to the Behavioral Client Account.
Activation Targets
Publisher Target(s) for activation purposes can be a mix of the following Target types :
WAM
DSP Platform : Xandr; DV360
“bucket delivery “ : Amazon S3; GCS…
DataHub (SnowFlake )
🛑Prebid🛑
Product Evolution is needed here!
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