The details include in the center of the page a graphical representation of the algorithm output outputs and possibilities for audience creation along and with the details on the setup of the cclone.
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Once the C-clone is selected on the left panel in the Cclone list, the algorithm output outputs becomes available to create an audience. There are several elements that can be set and will have an impact on the resulting audience.
Profile type
There are two type types of profiles available in this setting:
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The graph is an output of the algorithm where each point represent represents a potential audience formula with a gain in user quality or volume. Points on the left side of the graph have more volume but lesser quality in terms of user matching, while points on the right side have less users included but high matching user with the criteria all within the universe of the cclone.
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Once a point is selected on the graph, the corresponding decision tree is displayed below.
This tree enables to identify and visualize The decision tree facilitate the identification and visualization of the key predictors (most explanatory variables) explaining a performance (conversion...)
The red nodes are those that constitute the audience selected.
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