The details include in the center of the page a graphical representation of the algorithm output and possibilities for audience creation along and the details on the setup of the cclone.
Once the C-clone selected on the left panel in the Cclone list, the algorithm output becomes available to create an audience. There are several elements that can be set and will have an impact on the resulting audience.
Profile type
There are two type of profiles available in this setting:
Non-empty: Only non-empty users are selected to calculate the volume
All: All users are selected to calculate the volume
Graph
The graph is an output of the algorithm where each point represent a potential audience formula with a gain in user quality or volume. Points on the left side of the graph have more volume but lesser quality in terms of user matching, while points on the right side have less users included but high matching user with the criteria all within the universe of the cclone.
Decision Tree
Once a point is selected on the graph, the corresponding decision tree is displayed below.
This tree enables to identify and visualize the key predictors (most explanatory variables) explaining a performance (conversion...)
The red nodes are those that constitute the audience selected.
Setup details
The setup details of the cclone itself can be found on the right side of the page. More details on those values can be found on the Cclone setup section: Cclone