cClone
Positive event
(variable to explain) to select the targeting parameters to be considered by the algorithm for the creation of the clone
Negative event (Universe)
(explanatory variables) characterizes the group of internet users that will be scored against the parameters selected in the positive segment
cClone Mode
Clusters Only
No Socio-demo behavior
Versioned profile
profile that already exist
Mini bucket
Volume of cookies to create scoring tree
Algorithm parameters
The depth of the scoring tree, i.e. the branches of the tree that will highlight the best explanatory variables for a score