C-CLONESTM is a Weborama proprietary optimization algorithm that enables the advertiser to automatically create clones of their target audience in order to enhance the impact and performance of their campaigns.
C-CLONESTM will be used rather than AUDIENCE BUILDER to acquire new qualified customers (audience extension) or to raise the conversion rate of an existing campaign.
This module enables the user to:
define which metric to optimize (average basket, conversion vs impression...) and score the entire database of Weborama against this parameter and then arbitrate, when selecting a target, between impact (% of internet users exposed) and expected performance (performance index)
extend a target audience by targeting customers in Weborama’s database that have a very similar profile than the customers who converted to a specific campaign (= look-alike audience)
understand which parameters drive the most value for a campaign (predictive segmentation tree).
Steps
1. cClone creation
Options to be set
Positive event, Negative event (Universe)
cClone Mode, Clusters Only, Versioned profile
Algorithm parameters
2. Check and modify the status of a c-clone
3. Select the audience to target vs. scoring performance
4. Check the key variables that predict performance
5. Save the audience
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