C-CLONES^TM is a Weborama proprietary optimization algorithm that enables the advertiser to automatically create clones of their target audience in order to enhance the impact and performance of their campaigns. 

C-CLONES^TM will be used rather than AUDIENCE BUILDER to acquire new qualified customers (audience extension) or to raise the conversion rate of an existing campaign. 

This module enables the user to: 

• define which metric to optimize (average basket, conversion vs impression...) and score the entire database of Weborama against this parameter and then arbitrate, when selecting a target, between impact (% of internet users exposed) and expected performance (performance index) 

• extend a target audience by targeting customers in Weborama’s database that have a very similar profile than the customers who converted to a specific campaign (= look-alike audience) 

• understand which parameters drive the most value for a campaign (predictive segmentation tree). 

Steps

1. cClone creation

Options to be set

• Positive event, Negative event (Universe)

• cClone Mode, Clusters Only, Versioned profile

• Algorithm parameters

Open

2. Check and modify the status of a c-clone

Open

3. Select the audience to target vs. scoring performance

4. Check the key variables that predict performance

5. Save the audience

cClone will be created within 2 hours and data will be available at the end date