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This is a description on how to create new audience

1. Select targeting criteria from data sources

• My Media: data from advertiser’s previous campaigns Combine various data sources to create an audience segment, 

• My Data: data from advertiser’s website and CRM databases applying AND, OR, EXCLUSION rules on the target parameters 

• My Audiences: already saved and new audiences 

• Demographic: Weborama’s data with segments & clusters 

• Geography: administrative regions 

• Technology: user devices & terminals

2. Activate the Boolean engine 

By default, the operator used is OR (all data selected)

Other operators that can be used are AND / NOT

3. Estimate target size and 4. Visualize the target description 

  • (1) Calculated in real time, recency of 1, 2, 3, 5, 7, 14, 21, 30 days. 

  • (2) For estimation of target size, there are 2 modes (Accuracy, Sampling)

  • (3) Data type : Cookie, Mobile (IDFA), Users (Xdevice)

5. Visualize the target demographic structure and 6. Save audience


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