All Weborama internet profiles are qualified by quantiles on all behavioral clusters and sociodemographic criteria. A quantile can take any integer value between 0 and 20. 0 means that the Internet User has no affinity for the segment/sociodemographic behavior, 20 means that he has the maximum affinity for it. The sociodemographic profile quantile values are predictions based on user behavior and panel data.
Surf intensity, a behavioral criterion, refers to the relative time spent by the internet user online. The quantile value for surf intensity is between 0 and 20 and is reflective of users' surf activity. 0 corresponds to a web user that we have seen only 1 time (single touchpoint). As it relates to sociodemo, applying a threshold on the surf intensity of a population is necessary in order to increase profile reliability.
For each sociodemo criterion, two thresholds are computed: quantile threshold value on the criterion and surf intensity threshold.
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