MoonFish, a new module in BigFish, is an intuitive solution that provides the possibility to easily create custom audiences.
Segmentation
Segmentation is a creative semantic AI (Artificial Intelligence) feature that will allow users to build custom audiences for a brand, sector or specific topic for activation in a market from a list of seedwords in an interactive mode.
Segment creation is based on a Semantic AI model, built upon a reference corpus.
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