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This is a description on how to create new audience

1. Select targeting criteria from data sources

  • My Media, My Data, My CRM

  • My Audiences

  • Demographic, Geography, Technology

2. Activate the Boolean engine 

By default, the operator used is OR (all data selected)

Other operators that can be used are AND / NOT

3. Estimate target size and 4. Visualize the target description 

  • (1) Calculated in real time, recency of 1, 2, 3, 5, 7, 14, 21, 30 days. 

  • (2) For estimation of target size, there are 2 modes (Accuracy, Sampling)

  • (3) Data type : Cookie, Mobile (IDFA), Users (Xdevice)

5. Visualize the target demographic structure and 6. Save audience

Then the freshly created audience will be available in builder (my Audiences) and in Audience monitoring

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