Audience Estimate

Audience Estimate is computed through the Semantic Matching technique. The matching audience number will rely on specificity and the number of added words. Words with a low specificity will generate a larger audience as the words are common, whereas words with a higher specificity will have a smaller audience. Audience estimate takes account of all words in the segment which is being created. It is therefore a lower number than the sum of the audience estimates attached to all words, one by one.