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Export Data

Possibility to export a type of data (ID, Label, Creation Date, Volume) specifying email

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Search criterion

Possibility to search type of Data by Label, ID or tag

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In this panel, User can select the different types of data:

FirstParty

My Data

data from advertiser’s website (Users navigation)

My CRM

data from advertiser’s CRM databases applying AND, OR, EXCLUSION rules on the target parameters

ThirdParty

Demographic

Weborama’s data with segments & clusters on Socio-demographic profile

Behavioral

Weborama’s data with segments & clusters on Interest profile

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Example: The “Clothing, shoes and accessories” segment is composed of 7 clusters: accessories, clothing, eyewear, fashion trend, footwear, jewelry, lingerie

Geography

enables to select the geographic criteria to build an audience
This data set is divided into pre-defined administrative groupings according to the country, e.g. Regions and Departments for France

Regions: regroup the 27 administrative regions in France

Departments: regroup all the departments linked to a region

Audiences

Saved audiences composed of C-clones, 1st party and/or 3rd party data

=> It can be call Segment

Technology (3rd party data)

enables the user to select the technologies criteria to build an audience
This data set is divide into pre-defined groupings according to User Agent information and Digital Elements (for Internet Service Providers)

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