Criteria

Criteria are consolidated groups of interest available for audience creation. In WAM they are classified in groups of data:

• Mydata: includes the taxonomies, and media data

• Third party: includes socio demographic data provided by Weborama

• Geography: Geographical data provided by Weborama, and georadar points

• Technology: Technological data provided by Weborama

• Shared: Includes both shared taxonomies and shared audiences

• Audience: all the existing active audiences

• Marketplace: Includes activated data provider taxonomies currently bought

Open

Export

It is possible to export mydata taxonomies individually, the audiences, the third party data or the geographical data by clicking the export data button.

Open

In the form, it is possible to select one export and define some parameters such as the recipients of the export and the timeframe of the export (affects volumes available in the export).

Search

A search tool is available to ease scrolling through the available data. It is possible to search by label, tag, or id.

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