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The user can start building custom segments by first creating a new Taxonomy. This can be accessed by clicking on the “+” symbol in the upper left corner of the homepage and selecting “New Taxonomy”. After defining the The user can then enter in the taxonomy details (name, location, language and market of the taxonomy). Segment creation can begin by entering in the segment name and selecting whether the segment will be created via the Recommendation Engine or by Keyword List upload. Once all of this has been defined, the user will be automatically redirected to the segment creation menu to start working on the first segment of the new taxonomy. Once satisfied with the content of his or her segment, the user can save it.
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