How it works
- Ebinehita Juliana Ilogienboh (Deactivated)
MoonFish is a tool that allows the user to seamlessly build a unique segment or a taxonomy, as they explore semantic universes and get recommendations of words that can be added to the segment.
These recommendations are fueled through an AI solution that proposes words based on their similarity in relation to the seedwords. Recommendations are optional but can aid the user in enriching his or her segment if desired.
Users can access MoonFish by logging into their account at https://behavioral.weborama.com/.
There are two ways that users can begin to build custom segments.
New Taxonomy Creation
The user can start building custom segments by first creating a new Taxonomy. This can be accessed by clicking on the Taxonomy button in the upper left corner of the homepage. The user can then enter in the names of the taxonomy and segment, choose the language and market, select the taxonomy location and choose whether to create the segment via Recommendation Engine or Keyword List upload. Once satisfied with the content of his or her segment, the user can save it.
The user will then be able to see the segment directly displayed in the folder view under the Projects tab in the Segments column, appearing once a taxonomy is selected in the folder view. From here, it will be possible to rename, edit, or delete it as well as add a new segment to the user’s selected taxonomy.
Segment creation (Add a new segment to an existing taxonomy)
From the folder view, the user can select an existing taxonomy to view the segment breakdown of the taxonomy in the dedicated column. By clicking on the “+” symbol next to Segments under the taxonomy name, the user can access the segment creation menu to add a segment directly to the selected taxonomy, which will be linked to it in the folder view once it has been saved. The taxonomy name, location, language and market cannot be changed at this stage.